I went to an event a couple of weeks ago called Leadercast and was truly inspired listening to their all-star line-up of speakers. The topic of the day was “Powered by Purpose,” and I wanted to share a few tidbits of what I learned with you. While this isn’t directly a food topic, I think it’s applicable to running a restaurant or other business, or just living your life better. People want to feel that they are making a difference, so when you show them that purpose through their job, they are going to feel more fulfilled and less likely to seek fulfillment through work elsewhere.
Andy Stanley, Senior Pastor of North Point Community Church and prolific author, said purpose is always found just across the border from “what’s in it for me.” Purpose has a price, but ultimately it leads you to serving others. He encouraged us to pay attention to what is in your heart and surround yourself with on-purpose people.
Takeaway: Consider “Who am I here for?” not “Why am I here?”
Molly Fletcher, former sports agent and motivational speaker/author, talked about being fearless and “leaning into” the fear. She said we must have a clear purpose and be curious about what is possible in our lives. We must take ownership. Little moments create big outcomes in our lives.
Takeaway: Own your story.
Daniel Pink, best-selling author and former TV host, spoke about the “Purpose Motive.” We all produce higher quality, more efficient work when we are driven by a purpose. Everyone wants to know that they are making a contribution, whether it’s to an organization, their family, or other’s lives. Think about what you want your purpose to be for your life.
Takeaway: Focus on the “Why” instead of the “How.”
Henry Cloud, psychologist and best-selling author, talked about leadership. His books on Boundaries are fantastic, by the way (great for parenting, too!). He said we need clear, mutually agreed upon expectations delivered in a positive way. There needs to be a timeline for the task and an inspection when the task is completed. We must communicate along the way.
Takeaway: Delete the words “you need” from our vocabulary and create a situation where the other person internally feels the “need” instead of you telling them.
Donald Miller, branding expert, said to make sure your business has a clear story that involves the customer. Our customers are the heroes in their stories; we just have to be their guide. He said many companies waste a lot of money on marketing a message that is too complicated.
Takeaway: Brands that communicate the simplest message will win.
Tyler Perry, actor and director, spoke about his life and finding his purpose. He said we should be carrying correction in our heart alongside compassion. Every now and then, stop to reflect on how far you have come and just be thankful.
Takeaway: Continue to push on and reach higher.
Employee turnover is a problem in any business, but especially in the restaurant industry. Having a purpose may be a key way to combat this trend. I hope you’ll take some time to think about these issues as they relate to your business and employees, as well as your personal life. Serve others with purpose.
Upcoming events to consider:
Culinaria Wine & Food Festival – May 18-21
Brews and Blooms – May 20
Burgers, BBQ and Beer – May 21
Texas Salsa Festival – May 27
Texas Folklife Festival – June 9-11
United We Brunch – June 10
Tequila, Taco, & Cerveza Fest – June 17
Art in the Dark – June 20 benefiting SA Lighthouse for the Blind
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